Logo design is complicated as it needs to fit all your needs across all your media. This is a very interesting presentation on how to cost it and more. What is the most important thing to understand is that great logo designers have spent decades learning the skills to do this. It can take a day or months. But you are paying for the experience that some of us salty old sea dogs have learned working at major agencies. Like an F1 engine designer, it takes time.

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